This is a review of the product Firm and Tone Serum manufactured by the Murad Company as part of their Anti-Cellulite Treatments line. The company’s website declares Firm and Tone to be an innovative serum that targets not only stretch marks, but cellulite as well. Howard Murad M.D. founded the company, and he has spent four decades with his son Jeff Murad M.D. refining the formulas of his products to deliver results to his consumers.   Continue reading to find out if this is the product that will produce results for your stretch mark and cellulite issues.


  • Water (Aqua)
  • Glycerin
  • Alcohol Denat. – astringent and aids in allowing other ingredients to penetrate the skin
  • Perfluorononylethyl Carboxydecyl PEG-10 Dimethicone – skin conditioner
  • PPG-2 Isoceteth-20 Acetate – skin conditioning emollient
  • Cyclopentasiloxane- skin conditioning emollient
  • Dimethyl Isosorbide – Viscosity Decreasing agent
  • Ethoxydiglycol – Fragrance enhancer and viscosity decreasing agent
  • Butylene Glycol – Viscosity controlling skin conditioner
  • Sodium PCA – humectant skin conditioner
  • Dimethiconol – moisturizing ant-foaming agent
  • Punica Granatum Extract – fragrance enhancer
  • Phospholipids – skin conditioner
  • Tocopheryl Acetate – vitamin E antioxidant skin conditioner
  • Retinyl Palmitate – vitamin E skin conditioning agent
  • Ascorbyl Palmitate – vitamin C masking fragrance
  • Uncaria Tomentosa Extract – commonly referred to as cats claw extract used as a skin conditioner
  • Lycium Barbarum Fruit Extract – commonly referred to as matrimony vine used as an astringent and skin conditioner
  • Paullinia Cupana Seed Extract – commonly referred to as Guarana used as a lytic skin conditioner
  • Cysteic Acid – Moisturizing skin conditioner
  • Mentha Piperita Leaf Extract – commonly referred to as peppermint extract used as a conditioning masking fragrance
  • Pantetheine Sulfonate – skin conditioner
  • Carnitine – amino acid the body produces naturally that promotes blood vessel flow
  • Benzyl Alcohol – External Analgesic and skin Viscosity Decreasing Agent
  • Lactic Acid – alpha hydroxy acid , used as an exfoliant and pH adjuster
  • Caprylic/Capric Triglyceride – fragrant skin conditioner
  • Retinol – vitamin A antioxidant, helps repair damaged skin cells
  • Lecithin – Emulsifying Agent
  • Caffeine – soothes skin inflammation and promotes vascular flow
  • Atelocollagen – collagen skin conditioner
  • Centella Asiatica Extract – commonly referred to as gotu kola, used as a skin conditioner
  • Esculin – preservative
  • Salicylic Acid – exfoliator and preservative
  • Menthol – fragrant External Analgesic
  • Capsicum Frutescens Fruit Extract – skin conditioner
  • Carbomer – Viscosity Increasing Agent
  • Xanthan Gum – binding agent
  • Acrylates/C10-30 Alkyl Acrylate Crosspolymer – Emulsion Stabilizer
  • Maltodextrin – skin conditioning Emulsion Stabilizer
  • Microcrystalline Cellulose – anti-caking agent
  • Aminomethyl Propanol – buffering pH adjuster
  • Benzyl Nicotinate – antistatic skin conditioner
  • Sodium Chondroitin Sulfate – antistatic skin conditioner
  • Phenoxyethanol, – fragrant preservative
  • Methylparaben– fragrant preservative
  • Propylparaben– fragrant preservative
  • Ethylparaben – fragrant preservative
  • Butylparaben – fragrant preservative
  • Isobutylparaben -preservative
  • Limonene – perfume
  • Linalool – masking fragrance


Recommendation for use is to massage the serum into areas affected with cellulite and stretch marks two times a day. They also suggest using the product in conjunction with two of their other products to produce optimum results

Possible Side Effects

The Murad company website lists no possible side effects. However we found some concerning information when cross checking the ingredients list. A large number of their main ingredients including; Phenoxyethanol, Methylparaben, Perfluorononylethyl Carboxydecyl PEG-10 Dimethicone, Tocopheryl Acetate, Retinyl Palmitate, Linalool, Lecithin and  Lactic Acid , were noted to have a moderate to high overall hazard when used in high doses. Some of the hazard warnings include cancer causing carcinogens, developmental toxicity, reproductive toxicity, allergies and immune toxicity. We are in no way, shape, or form saying this product absolutely causes these things in all users. We do however urge you to take into consideration your own personal medical conditions, risk factors, and do your own research to decide if this is the right product for you.


The online retail price of Firm and Tone serum is $60 plus shipping fees for 6.75 Fl. Oz. , or if you sign up for their auto-delivery program you will receive a 10% discount and pay only $54 for you purchase when you order from their website. The full line of Murad products is also available at retailers such as Sephora, Ulta and Nordstrom, as well as other online spa product websites. There are a few nice things about their auto-delivery option. First and foremost, you can cancel anytime, so even if you sign up and decide you don’t like it, you can cancel and still saved a little money on your original purchase. Usually with similar auto-delivery programs, the company will force you to renew your stock every 30days, but with Murad you get the option to set up your own delivery schedule. For example, if you use very little of the product and only need to replenish every three months, you may choose to do so.


Committed to quality and customer satisfaction the Murad Company offers a 100% refund if you are not completely satisfied with the results of your purchase. Just contact their customer service department within 60 days and they will assign a return #, then you will package up your unused or empty product and ship it back to the company at your own expense. They will process your return and refund your purchase price pus any taxes within 14 days.


Overall, Firm and Tone Serum by the Murad Company appears to be an exemplary product that, according to customer reviews, delivers stellar results. This combined with the fact it targets not only stretch marks, but cellulite as well. However, the high price, small amount you receive, and use of possibly harmful synthetic ingredients could have many consumers thinking twice about purchasing this product.

Click here to learn about our Top Stretch Mark Treatment Products.