So I thought I should write a Pureen stretch mark lotion review, since I’d been using the product for three months. The Pureen product claims to perform the functions of three products simultaneously, and so was immediately attractive. Firstly a blend of cocoa and shea butter moisturize and nourish the dry skin from the surface. Second the damaged dermis (the second layer of our skin) which cause stretch marks are rejuvenated with a boost of added (naturally occurring) collagen and elastin. Third added vitamins aim to give life back to all of your skin, and help to protect against future scarring.


  • DI Water
  • Cetyl Alcohol
  • Glyceryl Stearate
  • PEG-75 Stearate
  • Ceteth-20
  • Steareth-20
  • Dimethicone
  • Rosehip Seed Oil
  • Cocoa Butter
  • Shea Butter
  • Vitamin E
  • Cetearyl Alcohol
  • Ceteareth-20
  • Sweet Almond Oil
  • Glycerine
  • Soluble Collagen
  • Hydrolyzed Elastin
  • Titanium Dioxide
  • Acrylates/C10-C30
  • Cetearyl Alcohol
  • Methyl Paraben
  • Propyl paraben
  • Fragrance
  • Sodium Hydroxide

The active ingredients are the elastin and collagen, two of the most important proteins found naturally in the skin, and so totally healthy. One concern for sensitive skin is that fragrances may cause irritation. Another strange thing I’d definitely like to point out is that on the Pureen description the product is advertised as “paraben free”, but on the ingredients page both methyl and propyl paraben are present.


No need to worry about dosage with this formula, it is designed to be used during pregnancy and can be used for your entire term. If you find yourself to be having a particularly bad problem you can apply generously without concern, and the cream really sinks into the skin, so no need to worry about seeing oily residue left on clothes.

Potential Side-Effects

You are unlikely to have any problem with this cream unless you’re extremely sensitive to fragrances.


The product is Malaysian and so price can very much vary depending on supplier. Generally though it is really very affordable, and I think I picked my 150 ml up for less than $25! For all of the active ingredients, and with all the Pureen stretch mark lotion cream offers, the price really can’t be argued with, exceptional value even for it’s moisturising qualities alone.


No guarantee is offered by Pureen, but don’t let this turn you off. Products which offer guarantees are usually the more expensive choices, and for the money you might think it worth a risk to try out the cream.


The active ingredients are natural and healthy, and it seems to really deliver on it’s three promises to moisturise, repair, and protect.
Because the Pureen cream is designed for use during pregnancy, it might be too delicate for all year use. So if you are looking for a strong formula, this isn’t the choice for you. Also it did really shock me when I saw “paraben-free” clearly on one page of their site, and the contradiction on the ingredients page! Also no guarantee is offered with this product, which is a little disappointing.

Click here to learn about our Top Stretch Mark Treatment Products.